Digital Marketing Blog

We work hard to turn your potential into profits with a winning marketing and sales support strategy personalized to your own unique needs. At Double Play, we take the time to get to know your brand and ensure your solutions are tailored to your goals.

How to Enhance Your Company Newsletter

In today’s fast-paced digital world, a well-crafted company newsletter can be a powerful communication tool for increasing brand awareness, fostering engagement, boosting click-through rates, driving conversions, and building loyalty. Here are some tips to enhance your company’s newsletter to take your email marketing strategy to the next level. Incorporate Promotional or Discount Sections When crafting … Read more

6 Essential KPIs to Measure Success on LinkedIn

A person holds a smartphone with the LinkedIn home page

In today’s digital age, LinkedIn has evolved from a basic job search platform to a powerful tool for B2B lead generation and professional networking. For businesses and marketers looking to harness the full potential of LinkedIn, tracking key performance indicators (KPIs) is essential. These metrics offer invaluable insights into the effectiveness of LinkedIn strategy and … Read more

Building Your Brand on Social Media: Why It’s Important

Social media interactions on mobile phone, concept with notification icons of like, message, email, comment and star above smartphone screen, person hands holding device, internet digital marketing

In the dynamic landscape of today’s economy, where reputation is everything, businesses are increasingly turning to social media as a powerful tool for building brand loyalty and reputation. According to the 2023 State of Social Media Report, 94% of business leaders recognize the positive impact that social media has on brand loyalty. In this blog … Read more

The Power Trio of Digital Success: Entertain, Educate, Execute

In the fast-paced world of digital marketing, transforming fleeting attention into enduring  connections requires a strategic combination of three essential elements: Entertain, Educate, and  Execute. Let’s delve into how mastering this powerful trio can propel your brand towards digital  excellence.  Entertain: Captivate Your Audience  Imagine the opening act of a captivating show—the goal is to … Read more

Importance of Brand Consistency

Branding and marketing words in the form of a lightbulb

Brand voice consistency is one of the most critical aspects of building a successful brand. The importance of maintaining consistent messaging across all marketing channels cannot be overstated. In this blog post, we’ll delve into why brand voice consistency is crucial and how it can impact your brand’s success. First, what is brand voice? Brand … Read more

5 Elements a Construction Company Needs for a Comprehensive Digital Marketing Strategy

A businessman holds a model of a building with high tech stats in the foreground.

Digital marketing has become a crucial component for businesses in the construction industry to promote their services and attract new clients. In today’s digital age, having a solid online presence is essential to reach potential customers and stay competitive. Here are five things a construction company needs for an effective digital marketing strategy: In conclusion, … Read more

The Benefits of Automation and Analytics in Marketing

A laptop and notebooks on a table with email icons hovering above

As businesses continue to navigate the digital landscape, marketing agencies have a crucial role in helping them achieve their marketing goals. Two technologies that have significantly enhanced the marketing industry are automation and analytics. In this blog post, we’ll delve into the benefits of automation and analytics in marketing and how digital marketing agencies can … Read more

5 Ways Video is Enhancing Content in Today’s World

a woman shoots a video in a library

In today’s fast-paced digital world, video is rapidly becoming an integral part of content marketing strategies. Whether it’s product demos, tutorials, social media content, or other brand messaging, video is consistently enhancing every aspect of the content landscape. Here are the top five ways video can enhance content in today’s world. As video becomes increasingly … Read more

Optimizing Your Email Campaigns to Increase Engagement With Cold Contacts

A person types on a computer with icons hovering in front

Email is one of the main channels of communication for businesses around the world. Companies utilize email not only to interact with employees, but also with customers. The popularity of the medium makes it an excellent prospecting and lead-generation tool.  However, creating a successful cold email marketing campaign is more than just entering an email … Read more