Building a Brand That Gets Noticed
A multi-generational horticulture design and installation company had built a strong reputation through years of quality work—but its marketing presence didn’t yet reflect the caliber of the brand. We helped reposition its digital presence and create a consistent content strategy designed to increase visibility, showcase its expertise, and connect with a broader audience.
STRATEGY
CREATIVITY
REAL RESULTS
The Challenge
With generations of experience behind the company, the challenge wasn’t a lack of expertise—it was making sure the marketplace could see it. Their existing marketing approach wasn’t effectively communicating the quality, creativity, and breadth of their work. They needed a stronger digital presence and a more consistent way to build brand awareness around what made the company different.
The Objective
We rebuilt the website to create a more polished, cohesive representation of the brand while developing a coordinated social media and email marketing strategy. Monthly video content became a key part of the approach, highlighting completed projects, products, company culture, and industry trends. The goal was to create a steady stream of useful, visually engaging content that kept the brand in front of its audience.
Building a Stronger Brand Presence
We created a coordinated digital strategy to showcase the company’s work, strengthen its brand presence, and consistently reach its audience.
Brand & Digital Presence
Redesigned website to better reflect the quality and creativity of the brand
Consistent social media strategy focused on projects, products, and company expertise
Monthly video content highlighting projects, company culture, and industry trends
Audience Engagement
Ongoing email marketing to stay connected with clients and prospects
Coordinated content across social, email, and video
Consistent digital presence designed to expand reach and brand awareness
Building Momentum That Lasts
The combination of a stronger digital presence and consistent, content-driven marketing created measurable momentum for the brand. Within the first 12 months, social media growth reached 877%, while the company experienced 60%+ growth over a three-year period. More importantly, the campaign established an ongoing marketing system capable of consistently showcasing the company’s work, expertise, and personality.
Double Play Agency has been a complete game changer for our company. We have seen a tremendous uplift in interest, higher credibility, and overall exposure to many potential clientele.
Business Owner
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