Digital Marketing Blog

We work hard to turn your potential into profits with a winning marketing and sales support strategy personalized to your own unique needs. At Double Play, we take the time to get to know your brand and ensure your solutions are tailored to your goals.

How to Enhance Your Company Newsletter

In today’s fast-paced digital world, a well-crafted company newsletter can be a powerful communication tool for increasing brand awareness, fostering engagement, boosting click-through rates, driving conversions, and building loyalty. Here are some tips to enhance your company’s newsletter to take your email marketing strategy to the next level. Incorporate Promotional or Discount Sections When crafting … Read more

Optimizing Your Email Campaigns to Increase Engagement With Cold Contacts

A person types on a computer with icons hovering in front

Email is one of the main channels of communication for businesses around the world. Companies utilize email not only to interact with employees, but also with customers. The popularity of the medium makes it an excellent prospecting and lead-generation tool.  However, creating a successful cold email marketing campaign is more than just entering an email … Read more