Digital Marketing Blog

We work hard to turn your potential into profits with a winning marketing and sales support strategy personalized to your own unique needs. At Double Play, we take the time to get to know your brand and ensure your solutions are tailored to your goals.

6 Essential KPIs to Measure Success on LinkedIn

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In today’s digital age, LinkedIn has evolved from a basic job search platform to a powerful tool for B2B lead generation and professional networking. For businesses and marketers looking to harness the full potential of LinkedIn, tracking key performance indicators (KPIs) is essential. These metrics offer invaluable insights into the effectiveness of LinkedIn strategy and … Read more

Building Your Brand on Social Media: Why It’s Important

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In the dynamic landscape of today’s economy, where reputation is everything, businesses are increasingly turning to social media as a powerful tool for building brand loyalty and reputation. According to the 2023 State of Social Media Report, 94% of business leaders recognize the positive impact that social media has on brand loyalty. In this blog … Read more