Case Study
Subcontractor Campaign
The Details
Challenge: A subcontractor needed to increase brand awareness in the marketplace, nurture current clients and prospects, and add new leads for their service division.
Objective: Put together a marketing and lead generation strategy to nurture current clients while also developing new leads
Process:
- Nurture/Brand Awareness:
- LinkedIn campaign consisting of weekly content plans and proactive connections to service prospects
- Quarterly newsletter
- Revamped logo for anniversary and updated website
- Monthly blog for thought leadership and light search engine optimization
- Lead Generation:
- Cold email drip campaign, setting up appointments for service department
- Updated Google My Business with content, images, and page updates
12 Month Results
Brand Awareness
48,000
impressions
50%
follower growth
6,600+
clicks
Lead Generation
$250k
in new service revenue across 12 new clients
1,000+
calls from Google
2,300
website clicks
