From Visibility to $250K in New Service Revenue
How we helped a subcontractor strengthen its brand, build stronger client relationships, and generate new leads for its service division.
STRATEGY
CREATIVITY
REAL RESULTS
Across 12 New Clients
The Challenge
A subcontractor needed to increase brand awareness in the marketplace, nurture current clients and prospects, and add new leads for their service division.
The Objective
Put together a marketing and lead generation strategy to nurture current clients while also developing new leads.
A Focused, Multi-Channel Strategy
We combined brand awareness, content, digital outreach, and local search optimization to keep the client top of mind and drive new business for their service division.
Brand Awareness & Client Nurturing
LinkedIn campaign with weekly content plans and proactive connections to service prospects
Quarterly newsletter to current clients and prospects
Revamped logo for the company’s anniversary and updated website
Monthly blog for thought leadership and light search engine optimization
Lead Generation
Cold email drip campaign, setting up appointments for the service department
Updated Google My Business with content, images, and page updates
Measurable Growth in 12 Months
A stronger brand. A bigger audience. New opportunities.
Double Play gave us a complete strategy that not only increased our visibility but also brought real opportunities to our service division. The results speak for themselves.
Subcontractor
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