Digital Marketing Blog

We work hard to turn your potential into profits with a winning marketing and sales support strategy personalized to your own unique needs. At Double Play, we take the time to get to know your brand and ensure your solutions are tailored to your goals.

How to Enhance Your Company Newsletter

In today’s fast-paced digital world, a well-crafted company newsletter can be a powerful communication tool for increasing brand awareness, fostering engagement, boosting click-through rates, driving conversions, and building loyalty. Here are some tips to enhance your company’s newsletter to take ...

6 Essential KPIs to Measure Success on LinkedIn

In today’s digital age, LinkedIn has evolved from a basic job search platform to a powerful tool for B2B lead generation and professional networking. For businesses and marketers looking to harness the full potential of LinkedIn, tracking key performance indicators ...

Building Your Brand on Social Media: Why It’s Important

In the dynamic landscape of today’s economy, where reputation is everything, businesses are increasingly turning to social media as a powerful tool for building brand loyalty and reputation. According to the 2023 State of Social Media Report, 94% of business ...

Digital Marketing

The Power Trio of Digital Success: Entertain, Educate, Execute

In the fast-paced world of digital marketing, transforming fleeting attention into enduring  connections requires a strategic combination of three essential elements: Entertain, Educate, and  Execute. Let’s delve into how mastering this powerful trio can propel your brand towards digital  excellence.  ...

Branding

Importance of Brand Consistency

Brand voice consistency is one of the most critical aspects of building a successful brand. The importance of maintaining consistent messaging across all marketing channels cannot be overstated. In this blog post, we’ll delve into why brand voice consistency is ...

Digital Marketing

5 Elements a Construction Company Needs for a Comprehensive Digital Marketing Strategy

Digital marketing has become a crucial component for businesses in the construction industry to promote their services and attract new clients. In today’s digital age, having a solid online presence is essential to reach potential customers and stay competitive. Here ...

Marketing

The Benefits of Automation and Analytics in Marketing

As businesses continue to navigate the digital landscape, marketing agencies have a crucial role in helping them achieve their marketing goals. Two technologies that have significantly enhanced the marketing industry are automation and analytics. In this blog post, we’ll delve ...

Video Marketing

5 Ways Video is Enhancing Content in Today’s World

In today’s fast-paced digital world, video is rapidly becoming an integral part of content marketing strategies. Whether it’s product demos, tutorials, social media content, or other brand messaging, video is consistently enhancing every aspect of the content landscape. Here are ...

Optimizing Your Email Campaigns to Increase Engagement With Cold Contacts

Email is one of the main channels of communication for businesses around the world. Companies utilize email not only to interact with employees, but also with customers. The popularity of the medium makes it an excellent prospecting and lead-generation tool.  ...

10 Items Every LinkedIn Company Page Should Include

LinkedIn is the place to be for businesses. Whether you’re looking to network, hire or participate in thought leadership discussions, LinkedIn is a great platform to accomplish this and more. If you’re new to LinkedIn or even just looking to ...