Case Study
Law Firm Campaign
The Details
Challenge: A boutique law firm needed to increase brand awareness in the marketplace, nurture current clients and prospects, and new leads for the firm.
Objectives: Put together a marketing and lead generation strategy to nurture current clients and network while also developing new leads.
Process: The Double Play Marketing & Sales team created content and launched the following activations monthly:
- Posted twice per week
- Requested 100 new connections for their target market per week
- Monthly newsletter/e-blast as an upsell, thought leadership, and other topical information to nurture the relationship
- Developed unique content such as video, blogs, and LinkedIn posts
- Cold email lead generation campaign to 150-250 new prospects per month
12 Month Results
Brand Awareness
100%
Increased Followers
248%
Increased Click-Thru’s
10%
Increased Organic Reach
Lead Generation
Within the first 90 days, the client received multiple inquiries via LinkedIn and e-mail nurture sequence
50+
Identified over 50 additional prospects in the pipeline with “intent” through multiple opens and clicks.
