Case Study

A boutique law firm, a year of compounding attention.

How we helped a boutique law firm double followers and expand organic reach.

STRATEGY
CREATIVITY
REAL RESULTS

248%
increase in click-through rate on the firm’s newsletter and e-blast content within the first 12 months.
10%
Organic Reach Lift
100%
Increased followers
50+
Prospects in pipeline

The Challenge

Increase brand awareness in the marketplace while nurturing current clients and prospects.

The Approach

Weekly posting, weekly outreach, monthly newsletters, original video and blog content, and a steady cold-email program.

The Process

Building Consistent, Compounding Visibility

We combined content, outreach, and email marketing to consistently grow the firm’s visibility, engage its network, and reach new prospects.

Brand Awareness & Engagement

Weekly LinkedIn content and proactive outreach

Monthly newsletters and e-blasts to clients and prospects

Original video and blog content highlighting the firm’s expertise

Lead Generation

Targeted cold email outreach to prospective clients

Consistent prospecting to build and nurture new relationships

Multi-channel outreach that helped build a pipeline of 50+ prospects

The Results

Measurable Growth Within the First 90 Days

2x
Followers Doubled
10%
Organic Reach Growth
50+
New leads in the pipeline
248%
Click Through Rate Increase

More opportunities. Expanded reach.

Just a few months in, Double Play Marketing and Sales’ services have already paid for themselves several times over, and I’ve been able to bring in more business to help expand my team. I cannot recommend Double Play highly enough!

CLIENT
Attorney

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